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About CreatingWealth

What are the products offered?
  • Invest and Forget Portfolio - A portfolio of ETFs with Asset allocation in multiple assets. The portfolio is a combination of Indian Equity, Debt, Commodities & International exchange traded funds. The advantage of the portfolio is to dynamically change asset allocation based on market conditions while endeavoring to earn higher returns. By investing in ETFs, the portfolio eliminates the risk of concentration in few stocks. By allocating into Debt and Commodities, the portfolio balances any downside on equity returns. This portfolio is appropriate for Moderately conservative investor who needs better returns than Fixed Deposits or  Debt Mutual funds while enjoying the safety of a Fixed Deposit. In the last 3 years the portfolio has given a cumulative returns of 38% as on July, 2020.
  • Invest and Forget Equity Portfolio - An ETF Portfolio of only equities. The portfolio has a diversified equity allocation to Indian Large, mid and small caps as well as international stock ETFs. The portfolio is appropriate for moderately risk taking investor who does not want to own stocks directly but desires an above average returns on investment. By subscribing to the Small case, the investor gets updates on rebalancing of allocations or new ETFs added to the portfolio once in a quarter. The Smallcase portfolio subscription is moderately priced.
  • Long Term Wealth Creator - Concentrated Portfolio - An 8 stock(including 1 ETF) concentrated portfolio of companies who are market leaders in their domain and have a long run way of growth and wealth creation. Suitable for young high risk investor who can park a part of savings in this smallcase and allow the magic of compounding work for her. The Portfolio picks one market dominant company from 8 sectors and makes differentiated allocation to them. The portfolio is scrutinized every quarter to make changes in allocation. Rarely would the stock selecton change.
  • The Incredibles - Multicap Growth Leaders - A 20-25 stock portfolio of high growth large to mid cap stocks for investors who are high risk taking and young. While the Companies are leaders in their domains, they are also growth leaders growing above their peers and grabbing market share to become large cap stocks, The portfolio is constructed with growth and value in mind and for long term holding of 5 years and above. The portfolio is balanced every quarter. An investor who does not have any allocation to equities can invest to build the equity exposure in his asset allocation.
  • The Prodigals - Small Cap Growth Leaders - A 25 stock portfolio of high growth small and micro cap cap companies with a market cap ceiling of 15000 Cr. These are upcoming leaders in their respective sectors with compelling products, above average growth of revenues & profits and ethical managements. The Prodigal portfolio is a high risk high reward set of stocks. The portfolio goes through a fair amount of churning as young companies have disproportionate share of growth pangs. As the portfolio is actively managed, any growth pang that is fatal to the company results in it being churned out and new ones enter. The investment is suitable for high risk investors who can allocate upto 25% of their equity allocation to this portfolio.
  • Snow Leapords - The CreatingWealth Momentum Portfolio - CreatingWealth's Momentum Portfolio is a short to medium term investment portfolio based on technical indicators of price movements of stocks in short to medium term duration. While ascribing a time to what is short or medium term is difficult, it would be suffice to say that as and when the momentum of stocks change they can enter or exit the portfolio. The price indications can change within few days to many months. The portfolio and investment philosophy is suitable for investors who can take aggressive risk in their equity allocation. It is CreatingWealth advise to investors that they must not have more than 15-20% allocation of their total equity exposure to the momentum trading philosophy. The Portfolio is available on Smallcase platform for investment and comes with a subscription fee.

What is their investment philosophy?

CreatingWealth has created investment portfolios keeping in mind various levels of risk appetite of our investors. An investor can evaluate her risk appetite under Tools --> Risk Evaluator in our website,

​CreatingWealth's Investment Portfolios are developed using the principles of value investing tailored to Indian conditions. At the same time, a lot of emphasis is given to non metrical criteria like Corporate governance, Management Ethics, Share holding patterns of the promoters and past behaviors of management/promoters. Some of the metrical criteria are Growth, Profitability, Moats in Business, Return on Capital Employed & Equity, Cash flows and Working capital management.

The investment principle and the risk appetite behind each investment portfolio guides an investor to make the right choice.

Details of advisory fee.
Who is creating these smallcases?

The smallcases are being created by the team of Creating Wealth.

Understanding smallcases

What is a smallcase?

A smallcase is a basket of stocks/ETFs* in a specified weighting scheme that reflects a certain objective (ideas, themes, strategies), backed by the research of Creating Wealth. You can invest in a smallcase in 2 clicks.

*ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.

Who can subscribe to these smallcases?

Creating Wealth decides who can invest in the smallcases created by them and can create two types of smallcases :

  • Exclusive smallcases : smallcases which require a subscription to Creating Wealth’s Advisory in order to invest in the smallcase. You can subscribe to a smallcase directly from the smallcase profile through the subscription form.
  • Public smallcases : smallcases in which anyone who has an account with our partner brokers can invest. You can invest in this smallcase by clicking on “Buy smallcase” in the smallcase profile and logging with your broker credentials.
Where can I buy the smallcase?

You can buy smallcases on any of the partner brokers. Select a smallcase, select your broker and invest in less than 2 clicks.

Our partner brokers are:

Zerodha, AxisDirect, Edelweiss, HDFC Securities, Kotak Securities, IIFL Securities, 5 Paisa, Aliceblue, Angel Broking, Trustline, Upstox and Motilal Oswal

Investing in smallcases

How do I get started?

If you have a trading & demat account with one of the supported brokers, you can start investing in smallcases. By clicking on ‘Buy smallcase’ or ‘Login’, you can view the supported brokers and login with the respective credentials. The funds from your broker account would be used for investing in smallcases.

Why do I need to give my broker credentials?

Once you login with your broker credentials, you can use your trading account to buy and sell smallcases. The stocks would be credited to your broker linked demat account.

Further, once you’re logged in, you can securely use the funds available in your broker account to invest in smallcases.

What happens after I invest in a smallcase?

The funds from your broker account are utilised to invest in smallcases and the respective stocks are credited to your broker linked demat account.

Once you have invested, the index value of the smallcase is set to 100 on the buy day for easy tracking. You can monitor the performance of the smallcase from the Investments page on the broker’s smallcase platform.

Also, each smallcase is reviewed periodically and rebalanced to ensure your objective is on track.

What is an index value?

The index value of a smallcase indicates the absolute price returns of that particular smallcase from the date of its inception. The index value is set to 100 on the inception date of the smallcase. The current index value shows by how much it has gone up since then.

Tracking & Managing smallcases

Tracking a smallcase

When buying a smallcase, an index value of 100 is assigned to it. Overtime, if the index value is 108.54, you can easily deduce that your smallcase has generated a total return of 8.54%.

The Details view shows you a more detailed investment overview and P&L breakdown. You can also track individual stock details from the Investments page.

Are there lock-in periods?

There are no lock-in periods, so you may sell your smallcases anytime. As a concept however, smallcases work best when used for long-term investing.

How can I subscribe to these smallcases?

Exclusive smallcases can be subscribed directly from the smallcase profile by following the steps below : 

  • Fill the subscription form with your name, email and phone number
  • Choose your broker amongst the list of our partner brokers and login with your broker credentials
  • Select the subscription plan and make the payment
  • After successful payment, invest in the subscribed smallcase inside your broker platform by clicking on “Invest Now” 
What is rebalancing & why is it important?

Rebalancing is the process of ensuring the weights of the stocks in the smallcase continue to be true to the underlying smallcase strategy. The rebalance frequency is decided by the creator of the smallcase. You can update your smallcase in 2 clicks to ensure your smallcase is on track with the strategy.

How long should I be invested for?

You can request access for an exclusive smallcase by filling up the request invite form on the smallcase profile.

When we invite you to invest in a smallcase, you can buy the smallcase in 2clicks. Invite for multiple smallcases can also be requested.

When we invite you to invest in a smallcase, you can buy the smallcase in 2 clicks. Invite for multiple smallcases can also be requested.

Setting up an SIP

You can also set up an SIP (Systematic Investment Plan) for your smallcases on a weekly, monthly, quarterly and annual basis. The SIP orders will not be placed automatically and will require you to place orders each time an instalment is due. We are working on making this automated soon.

Investing more in a smallcase

To invest more in a smallcase from your Investments page, click on the smallcase you want to invest more in and click the Invest More button on the right.

The Invest More page helps you buy more of what you currently hold, meaning it will have a minimum amount to maintain the weighting scheme.

Are smallcases’ returns guaranteed?

No, with smallcases - you are essentially buying exchange listed securities which are exposed to market risks. Investing in market instruments involves risks and investments may lose value.

Also, the returns shown for smallcases are the historical returns. smallcases do not have any projected returns shown. Past performance does not guarantee future returns.

Exiting/Selling (Whole & Partial)

From the individual smallcase page, you can find the Exit option at the right under More Actions. You can then choose a whole exit (sell all the constituents of a smallcase and exit completely) or a partial exit (book some profits while maintaining the minimum amount).

Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.

Some/all of my orders are unfilled

Orders are unfilled under the following circumstances:

  • No demat account linked with your trading account (A demat account is required to buy smallcases)
  • Insufficient funds while placing the orders (even though a funds check is conducted when you place any order - prices might have changed resulting in a/some order/s not getting filled)
  • If a stock is already sold on the broker platform, orders might be unfilled (If you have sold an stock directly via the broker platform, this does not get updated in your smallcases and hence results in unfilled orders)

Note: Partial Exit can only be done if you’ve invested more than the minimum amount into the smallcase.

What is Repair?

Repairing the batch helps you place fresh orders for those constituents that were not filled so your smallcase can be complete. For stocks that are already sold on the broker platform, contact the support team to reconcile your holdings.

What is Archive?

Archiving a batch excludes those stocks that you have unfilled orders for and completes your smallcase without placing fresh orders.

In this case, the smallcase will not be the same as the original version you meant to buy/invest more/rebalance/exit & will differ in composition & returns.